Every route tells a story. Now it runs itself.

AthleteeOS is the autonomous operating system behind Athletee, turning Strava routes into wearable art while AI handles growth, outreach, and operations.

Distance12.4 km
Elevation186 m
TemplateRiver Loop

The thesis

Design is the moat. AI is the engine.

Athletee already makes the most beautiful Strava merchandise on the market. The templates are gorgeous, the organic cotton is premium, the elevation data is real. What's been missing is an autonomous system to handle everything that isn't design: finding customers, monitoring competitors, optimizing operations, and growing revenue while the founder focuses on craft.

What AthleteeOS does

Autonomous operations for a design-led e-commerce brand

01

Competitor Intelligence

Monitors Mappa, Rebel & Dutch, Outdoor Art Print, and Etsy sellers. Tracks pricing shifts, new templates, and market positioning so Athletee stays ahead.

02

Growth Outreach

Finds running clubs, race organizers, and Strava communities. Sends personalized cold outreach to unlock B2B partnerships and bulk orders.

03

Order Analytics

Tracks which templates sell, which colors convert, and where customers come from. Real-time dashboards for a founder who designs, not spreadsheets.

04

SEO & Content

Generates optimized content targeting "custom Strava shirt", "running route poster", and long-tail keywords that bring organic traffic to the store.

05

Customer Lifecycle

Automated post-purchase follow-ups, new template announcements, and race season reminders. Keep customers coming back for their next milestone.

06

Market Research

Tracks trends in personalized athletic merchandise, Strava API changes, and emerging opportunities. Always one step ahead of a fast-moving niche.

12+
Templates
120M
Strava Athletes
$89
Avg Order (AUD)
5.0
Customer Rating

The routes are art.
The growth is autonomous.

Athletee turns sweat into something beautiful. AthleteeOS makes sure the world finds it.